Another space has been taken in developer Jebens-Gruppe’s “Victoria Park Hamburg” in the Rahlstedt district of the city. On 5 June, the Hamburg branch of Porsche invited guests to a groundbreaking ceremony for their new service centre on Victoriaallee, which is scheduled to open in September 2024. The commercial site is some 8,500 m² in size, the centre itself will offer some 4,100 m² of usable space. Grossmann & Berger, member of German Property Partners (GPP), brokered the sale agreement between Porsche and Jebens-Gruppe. The parties involved agreed not to disclose any further details of the transaction.
Porsche: Service and sustainability
The ‘Porsche Approved Service Centre’ will be the car maker’s third property in Hamburg and is to be built in the architectural style for which Porsche is known. The new retail format focusses on first-class service, electromobility and the sale of used vehicles. Paying especial attention to sustainability issues, the project is a good addition to the overall concept of the industrial estate:
- The building will meet KfW-40 efficiency standards and the aim is to achieve a DGNB certificate in gold.
- These premier brand cars will be washed with recycled rainwater, so that as a rule there will be no need to use fresh water.
- As part of a comprehensive green concept, the planting on the roof will be insect-friendly and some 1,000 m² of photovoltaic panels will be installed there too.
- The resultant electricity will be fed into a smart load and charge management system which can be used, e.g., to charge electric cars.
- Four charging stations will be available to the public 24/7, another seven will be reserved for customers.
The site is immediately next to the roundabout with the Victoria column, the symbol of the industrial estate. It is thus ideally located and easy to reach from the motorways.
Industrial estate: A combination of trade and leafy surroundings
In developing the ‘Victoria Park Hamburg’ (VPH) Jebens-Gruppe is following a holistic concept. Its main pillars are architecture and site, sustainability and natural surroundings, plus interaction between those who identify with the estate. One example of this effective concept is the neighbouring ‘Merkur Park’ developed by the Jebens-Gruppe in the late 1990s. In 2021 the German Society for Sustainable Building (DGNB) awarded the ensemble in the VPH and the as yet to be developed ‘Minerva Park’ gold status. As lead broker, Grossmann & Berger has been granted the exclusive commission to market the commercial building sites in the ‘Victoria Park Hamburg.’